Real Matter serves global brands and startups within the smart retail and experiential entertainment sectors, harnessing the synergies of data and technology to deliver personalized, seamless, and immersive experiences.
We create meaningful experiences because they matter to us all. They're what we escape to, tell others about, and relive long after they take root in our memories.
While many brands want to be about experiences, there isn't a magic shortcut for creating them.
Starting with the right questions, I work closely with management teams to develop and validate targeted customer value propositions, applying analytical skills, financial and operating acumen to deliver actionable plans for the next generation of customer experience management molded by data analytics and human interaction.
I am involved in crafting the strategy, building the team, and bringing transformative programs to market that benefit directly from the company's brand assets, footprint, data, operations, infrastructure, partnerships, and expansion activities.
In a simply well-crafted human experience, we embrace innovative uses of technology to tell engaging stories and spearhead the creation of cross-functional capabilities to bring customer intelligence into the company DNA. Done well, all facets of the brand convey the emotional power to transport audiences while delivering a meaningful ROI.
Great data does not equal great experience. But great data plus great experience can build bonds that lead to long-term loyalty.
The value of great data has been widely embraced, but what is it that creates an experience?
Experience makes us Feel and Do.
By consistently offering value to consumers in ways that are relevant and easy to understand, we invite them to play an operating role that garners specific insight, while empowering the brand to invest in more effective experiences to drive future demand.
By leveraging customer-specific insight across marketing and within the operational delivery system to reward potential—not just past behavior—we create a source of competitive advantage that is incredibly resilient.
Working closely with management teams, I bring customer focus to the forefront, enhancing customer identification and data capture while optimizing technology and operations to deliver more valuable and seamlessly-integrated experiences.
Done well, your customers won't just join the journey, they'll take us along on theirs. Because loyalty to customers is the genesis of customer loyalty to the brand.