“Fifteen years ago, an iconoclastic brand built an airline that defied the odds, launching a revolutionary loyalty program that put the focus on guest experience while providing the most economic leverage for the carrier. Today offers us new choices, more data, technology, and business models, but the fact remains: when we combine flawless delivery of the core benefits that valuable customers want with the unique benefits and experiences that reinforce the brand, we own our space.”

“In the earliest days of Immersive Gamebox, Sarah consulted to the founding team to refine the experience prototype and establish the operating playbook, guiding our working model to life with the successful launch of our first location in London. A stellar partner who knows how to get things done, she is a trusted advocate who accelerates the delivery of business value.”

“I knew when Sarah joined KidZania that she was smart, experienced and passionate about the customer journey. What I also came to appreciate is her unique ability to bridge visionary strategy with hands-on operational excellence and to take very complex ideas and communicate them in a way that gets her team and others committed to the results.”